Agency founder Matt Hall’s first job in sports marketing began as a teenager in a burger van outside the Crystal Palace FC stadium. He has relished the chance since then to grow a professional career working with the world’s best brands and biggest rightsholders.

Following a Business Studies degree, his first professional role in the press office for the launch of the iPhone and MacBook Air in 2007 taught him the value of attention to detail, how preparation precedes pizzazz.

Invaluable years working alongside former National Sports Editor Paul Ridley explained how to win attention, working backwards from the headlines you want to create. To find the point where a brand’s story, what publishers want to share and what audiences want to consume intersect.

Matt has experience working with some of the world’s biggest rightsholders, brands and decision makers and has activated at major global events including the Olympic Games since London 2012, three soccer World Cups, NBA fixtures in London & Paris and more.

He has introduced Stormzy to David Beckham, booked Toyko’s best Beatles tribute band, found Andrea Pirlo a new international team and sent a rugby boot into space for the first time.

In a near 20-year career, Matt has held roles at London’s leading PR & Marketing agencies including Burson, M&C Saatchi, Pitch Marketing Group and SportQuake and worked in-house at the Premier League across three seasons.